The launch of the equity crowdfunding campaign also came to the interest of Investire Magazine.
Redelfi’s digital marketing investment, management company and explanation of the Lumiére product were the focus of Investire Magazine’s press review.
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Redelphi launches crowdfunding campaign to support Enginius, digital marketing startup
The producer of innovative software with great potential in just a few days raises more than 1 million. Plans to list in the next 24 months
Imagine following a “home gymnastics” tutorial on youtube and, at some point, recognizing a Monet-the very painter of your thesis-hanging on a wall behind the exercise bike. If you do not see an immediate financial return in this situation, then imagine seeing a Citroen Aircross whizzing by under the gymnastic video, the very one you decided to buy after a long Google search. Well, don’t be too surprised. The pc does not have the gift of prophecy: you provided the elements to it with the profiling of your searches and the famous cookies: big data and augmented reality did the rest by contextualizing in the most disparate places on the net the object of your interests. The principle is that of James Bond’s Aston Martin used by Hollywood since the 1950s, but with digital marketing the same video can feature “n” different cars based on the preferences of each individual video user, and the favorite car may appear in many videos at once.
The software behind this product, which is currently being tested, is called Lumière and was created by Enginius, a software house in Liguria founded by Alessandro Ivaldi and Domenico Giacobino about ten years ago. And because speed is the best ally of commerce, a crowdfunding campaign that will close in a month has been underway for a couple of weeks and aims to raise 1.8 million euros to finance the development and production of the product. The crowdfunding campaign was launched by Redelfi, an investment holding company active in the selection of SMEs and innovative startups, which will take a 55 percent stake in Enginius and also plans to list in the next two years. “With the launch of this equity crowdfunding campaign, we are laying the foundation for an important growth that will allow us to accelerate our development process through the acquisition of Enginius, a company operating in a market with high potential, with the aim of supporting their R&D activities on their different product lines,” explains Raffaele Palomba, CEO of Redelfi. “We have already raised nearly 1 million euros, which means the market is rewarding a unique and innovative product,” Palomba adds. Who concludes, “For Enginius, the capital market is crucial, and I do not rule out the possibility of a listing, just as with the Redelfi holding company.”